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M7 · Historical Lineage

M7 · Historical Lineage — Market Leadership Lineage: From the Nifty Fifty to the Magnificent 7

Historical Market Cap Dynasties — From Standard Oil, General Motors, and IBM to modern tech titans: a century of succession among market cap leaders.

The plate

Nifty Fifty
1971-1973
Peak
1972
Members
IBM · Xerox · Kodak · Polaroid · Avon · Coca-Cola · GE · P&G · McDonald's · Disney · Johnson & Johnson · Merck
PeakWall Street's 'one-decision' must-own basket of 1972. Average PE crossed 41× while the broader market sat near 20×.
DrawdownThrough the 1973-74 bear: average drawdown -60% to -70%. Polaroid -91%, Avon -86%.
FateRoughly a third underperformed the S&P over the following twenty years — Kodak, Xerox, Polaroid, Sears among them.
Four Horsemen of the Internet
1999-2000
Peak
2000
Members
Microsoft · Cisco · Intel · Oracle Corporation
PeakThe 'four horsemen' at the dotcom peak — combined market cap roughly 7% of the S&P 500.
DrawdownThrough the 2000-02 bust: CSCO -89%, INTC -82%, MSFT -65%, SUN Microsystems -97%.
FateMSFT and ORCL needed roughly 17 years to climb out of this hole; CSCO and INTC took more than two decades to retake their 2000 highs; SUN Microsystems never recovered at all — Oracle bought it for $7.4B in 2010 and the ticker disappeared.
TodayMSFT +772%(retook 2016-10)CSCO +27%(retook 2025-12)INTC -18%(still below)ORCL +174%(retook 2017-06)
FANG
2013-2017
Peak
2017
Members
Facebook · Amazon.com · Netflix · Alphabet (Google)
PeakCoined by Jim Cramer in 2013. FB / AMZN / NFLX / GOOG combined for ~6-7% of the S&P 500.
DrawdownThrough the Q4 2018 correction: FB -40%, NFLX -45%, both quickly recovered.
FateThree of four survived the second test (2022 bear) and led on the upside again; NFLX -75% in 2022 before reasserting.
FAANG
2017-2021
Peak
2021· 22.0% SPX share
Members
Facebook · Apple Inc. · Amazon.com · Netflix · Alphabet (Google)
PeakFANG + AAPL. Peaked at roughly 22% of the S&P 500 in 2021.
DrawdownThrough the 2022 bear: AAPL -32%, AMZN -56%, NFLX -75%, META -76%, GOOG -45%.
FateNFLX was effectively dropped in 2022. What remained is essentially today's M7 minus NVDA and MSFT.
Magnificent 7
2023-now
Peak
2024· 33.5% SPX share
Members
Apple Inc. · Microsoft · NVIDIA · Alphabet (Google) · Amazon.com · Meta Platforms · Tesla
PeakCoined by BofA strategist Michael Hartnett in 2023. NFLX dropped from FAANG; NVDA, META, MSFT, TSLA added.
DrawdownStill active; has not yet been tested by a true bear market. The deepest cluster drawdown was in 2022 (~-45% average), but the basket as named didn't yet exist.
FateBeing written. Concentration is unprecedented — but so is the earnings base (~23% of S&P 500 operating profit).
Plate VII.6 Tracing the succession of dominant market cohorts: Nifty Fifty (1972) → Four Horsemen (1999) → FANG (2013) → FAANG (2017) → Magnificent 7 (2023). Every generation enjoyed secular dominance before confronting at least one -40% re-rating.

Latest Snapshot

Data file updated
2026-11-13

Tracing the succession of dominant market cohorts: Nifty Fifty (1972) → Four Horsemen (1999) → FANG (2013) → FAANG (2017) → Magnificent 7 (2023). Every generation enjoyed secular dominance before confronting at least one -40% re-rating.

What this page answers

This static page is built to answer searches for M7 · Historical Lineage. It summarizes the live dataset behind the Market Leadership Lineage: From the Nifty Fifty to the Magnificent 7 panel and links to the full interactive chart.

Tracing the succession of dominant market cohorts: Nifty Fifty (1972) → Four Horsemen (1999) → FANG (2013) → FAANG (2017) → Magnificent 7 (2023). Every generation enjoyed secular dominance before confronting at least one -40% re-rating. The data is refreshed by the History of Market pipeline and published as a stable JSON endpoint for research, citation, and AI-agent use.

View the interactive chart Download raw JSON

Data & Source

GET /api/mag7/predecessors.json — Canonical dataset endpoint.

Exchange closing prices · Company filings · Robert Shiller · FRED · NBER.

FAQ

Where does this data come from?

History of Market combines public market and macro datasets — exchange closing prices, company filings, Robert Shiller, FRED, NBER, and the UBS Global Investment Returns Yearbook (Dimson–Marsh–Staunton). The exact endpoint for this panel is linked below.

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Daily-tier datasets refresh after the U.S. market close, with a broader weekly refresh each weekend. The timestamp shown on this page comes from the JSON payload.

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